Service
SEO optimization and promotion of a new website.
Goal
Our objective for this project’s SEO promotion is to increase website traffic and attract as many potential customers as possible.
The website before work began
This was a young website. Before we started, all its metrics were at zero and it was not optimized for search engines. It received no traffic.
Project work
The first stage was a technical website audit — an in-depth analysis of the source code. It allows us to assess the website’s functionality and its technical compliance with Google’s requirements.
Based on this analysis, specialists prepare a list of recommendations for developers on improvements and error fixes. The client receives these recommendations as a clear, highly detailed, structured checklist. They then implement the improvements using their own developer or ours.
During the work, the website was improved and the main technical fixes were implemented.
The strategy chosen to promote the website included working on its main content categories and acquiring quality links. Structured data and metadata templates were added to the website.
During the promotion process, 43 SEO texts were written and published, and 62 links were purchased.
The website after optimization
Thanks to the work completed, the website significantly improved its metrics:
The number of keywords in the index increased to 1200:
https://drive.google.com/file/d/1577qIMX2gSEh10WqukLSyx7CopfXCddF/view?usp=sharing
We expanded the backlink profile and improved the website’s search rating:
https://monosnap.com/file/76dXtZnWOugcZUwBGMRNukzuwQ0X5k
The client’s online store reached the TOP 10 for 75 key queries:
https://monosnap.com/file/ja84KgiOx1zZxTYmqDVc8rPYgmdNWu
Conclusion
This project shows how a comprehensive approach to SEO optimization and website promotion can deliver real, tangible results. Starting from scratch, over 6 months of work we transformed the website from a “blank slate” into a fully developed resource with quality content, the right structure, and good search engine visibility.
Thanks to the technical audit and the improvements implemented based on its findings, along with the systematic creation of SEO content and placement of quality links, the website began growing actively across all metrics. In particular, we increased the number of keywords in the index to 1200 and attracted a significant number of new users.
This case shows that even a new website can quickly find its audience and begin growing actively when a professional team and clearly defined goals underpin its promotion.