Service
Professional analysis and a comprehensive examination of an online store’s website to identify technical errors, potential, and weaknesses. The analysis is followed by a set of SEO optimization and promotion measures to maximize performance in the US market.
Goal
Identify why the website is losing rankings despite ongoing promotion and develop a strategy to restore positive trends in key metrics.
The website before work began
Work on the project began with a thorough website analysis and information gathering from the client. During the assessment, we discovered signs of affiliation: the client had 4 other websites in the same niche, with similar names and domains and an almost identical product range. Contact details and service page templates also matched.
*We have written in detail on our blog about affiliated websites and how they affect website promotion. In brief: in the “eyes” of search engines, affiliated websites are a group of sites sharing a number of characteristics (identical contact details, similar legal information, similar design and structure, etc.), created by one owner to occupy more search result positions for specific queries. If your website shares many features with others, search engines may consider it an affiliated site, which can affect its rankings.
Project work
The strategy chosen to promote the website included working on its main content categories and acquiring quality links. These are important aspects of SEO that help improve a website’s visibility in search engines.
In early 2023, Google released an algorithm update that significantly reduced the rankings of most of the client’s websites. However, the website we were promoting did not suffer substantial damage. This was because, by the time of the update, we had already worked on around 20 categories, written 6 quality blog articles, and acquired 25 quality links.
https://monosnap.com/file/VUIVlMZC0UHIWw8CPszzIppv44h1KG
The chart shows that while the number of keywords on the client’s other websites collapsed, our website experienced only a slight decline rather than such a sharp drop. This indicates that our chosen strategy proved more resilient to changes in Google’s algorithms.
The website after our intervention
Since May 2023, the website has shown a positive development trend, moving from stagnation to active growth. The following chart confirms this:
https://monosnap.com/file/RHmdUtphborSK6zNHrIjqtP372gl8c.
The website currently continues to improve its rankings steadily, which is a good indicator of the effectiveness of the SEO strategy being applied:
https://drive.google.com/file/d/1os8FtzIwdut5e8CSMWcvIty_WaEYlc-j/view?usp=sharing
It is worth noting that the website now successfully competes with global giants such as Ebay and Amazon and ranks in the TOP 10 for a number of key queries.
Conclusions
The lesson of this story is that quality SEO optimization and a content strategy are key to stable growth and website resilience, even amid regular search engine algorithm updates. This demonstrates the importance of attention to detail, continuous analysis, and adapting strategies in line with SEO trends.